In the very first episode of the Insane Growth podcast (“How to Deal With Setbacks as a Founder”), I briefly discussed the importance of looking to experts in your industry for insights into how to deal with business-related challenges.
In this episode of the podcast, I’m going to dig deeper into exactly how to go about soliciting this advice and insight, as well as how to actually use the advice to grow your business.
But let’s back up a bit and talk about why getting advice from the experts is essential to your business’ growth.
Simply put, you can’t do it all.
Unfortunately, many business owners fall into the trap of “learning as they go,” and trying to tackle any and all challenges that come their way with little to no outside assistance.
The problem here is twofold.
First, your ability to effectively overcome a challenge is limited by your own skillset. Of course, everyone has their own strengths and weaknesses – and there’s nothing wrong with that.
But, if you’re not exactly equipped to deal with a specific issue, your solution probably won’t be nearly as effective as it could be.
While it certainly is possible to “learn as you go,” it will definitely take a rather large amount of time (think in terms of years) to figure out the most efficient way to solve a specific problem.
In the meantime, you’re going to be paddling against the current, so to speak – and your business is going to suffer.
The solution, of course, is to use what I call the Triangulation Process.
So, we’ve established that looking to experts first is a much more effective way of solving problems, rather than trying to come up with your own solution without experience.
But you should also be looking to quickly digest the advice given to you by the experts as, allowing you to actually use their advice just as quickly.
Trust me: it can be very easy to spend way too much time seeking out advice from way too many sources – and too little time actually implementing any of the strategies you’ve learned.
To avoid falling into this trap, you’ll want to implement the Triangulation Process. As I discuss in this episode, it involves focusing on exactly three expert sources when working out a specific problem.
The best-case scenario here is that you’ve built a network of experienced individuals who you can reach out to with a quick email, phone call, or text message.
But you can also dig into more publicly-available resources, such as books, videos and podcasts created by the most well-known experts in your industry as well.
Once you’ve devoured everything these three experts have to say on the matter, you don’t necessarily want to just copy everything they’ve said.
Rather, you’ll want to look for the underlying, more fundamental commonalities between each expert’s advice – and then figure out how to implement those principles in your business.
In this episode I’ll dig a bit deeper into the ins and outs of the Triangulation Process, providing a couple of real-world examples of how I’ve used it in both my professional and personal life to experience growth way quicker than I would have had I decided to “go it alone.”
- Quora: A Q&A-style website in which users can ask questions to be answered by industry experts (who often provide supplemental resources to those seeking advice).
- Clarity.fm: A platform dedicated to helping entrepreneurs overcome obstacles in business and in life by connecting them to experienced business owners all over the world.
- Facebook and LinkedIn Groups: Within each of these social media platforms, you’ll find virtual communities full of experts in business and entrepreneurship who are always willing to lend some words of wisdom to those in need.
- InsaneGrowth Courses: Via Insane Growth, I offer advanced training programs for entrepreneurs looking to take their skillset (and their businesses) to the next level.
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