How Google Used S-Curve Theory To Build A $763B Business

You’ve heard of Google, right?

Sorry, that was a silly question…

Of course you’ve heard of Google. Not only is it the most-used search engine in the world (by a large margin), but its parent company, Alphabet, is the third-largest company on Earth.

And if there’s one thing we can say for sure about Google’s success, it’s that it absolutely did not happen accidentally.

Now, I could write a dissertation on the various business strategies Google has employed to great success over the years.

(After all, there certainly is no shortage of material in that regard.)

Today, though, I want to focus on a single overarching principle that Google lives by that has perhaps been the key reason the company has experienced the massive success it has.

That principle is S-Curve Theory.

Before we talk about the theory, though, we need to talk about where the whole S-Curve thing comes from.

To start off, picture a line graph in which the x-axis represents a company’s lifespan, and the y-axis represents its growth. The idea, here, is that the line representing a successful company’s growth typically ends up taking the form of the letter “S,” as in the image below.

google s curve theory

(Source)

As shown above, there are times in a successful company’s lifespan in which growth is slow (and sometimes even stagnant), and other times in which growth happens insanely fast.

Now, on the surface this info isn’t really all that “useful”; it merely represents the typical path successful companies end up on as they grow their business.

What we’re going to discuss in this episode is how Google (and many other successful companies) use this information when making major business decisions and improvements.

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How Google Used S-Curve Theory To Build A $763B Business

In this episode of the Insane Growth podcast, I cover a variety of topics relating to S-Curve theory, including:

  • What an S-Curve is, and why most successful companies end up following the same pattern
  • How companies “stack” S-Curves to ensure continuous growth—and why this practice works so well
  • Examples of how Google—as well as how I, myself—have implemented this strategy, and the results that have come of it

As you listen to this episode, you’ll want to think about how your own company has gone through its own S-Curve over the course of its lifespan, and come to understand why that is.

Additionally, it’s also worth thinking about how the actions you’ve taken and the business decisions you’ve made at critical times in your company’s either aligned or did not align with the optimal decision for that given moment.

And, of course, you also want to think about what you can do both immediately and in the future to ensure your business continues to grow right on cue.

Resources Mentioned In This Episode

  • Sane: My 5-star rated book that aims to help entrepreneurs build successful businesses while also getting the absolute most out of their personal lives.

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