If I was writing this article in 2014 or so, I’d probably start by saying something like:
“Did you know you can use Instagram for more than posting pictures of your dinner, or videos of your cat? Believe it or not, there are a ton of ways you can actually use Instagram to make money!”
But it’s 2018; you know all this already.
You’ve watched Instagram evolve from a simple photo-sharing social media platform into a viable channel not just for marketing your brand, but for actually generating revenue and growing your business.
Still, your efforts to grow your business via Instagram haven’t panned out as you’d hoped. You’ve heard all these crazy stories about people making thousands of dollars just for posting a single photo or sharing a sixty second video clip, but maybe you’ve actually lost money trying to use your Instagram channel to gain traction.
You’re starting to think that maybe those more successful individuals are “just lucky,” or that they know some sort of secret that you don’t – which is why you’re hearing crickets while they’re seeing dollar signs.
Well…you’re actually half-right.
No, the people who have found success using Instagram to grow their business aren’t “just lucky.” But they do know a lot more than anyone else about how to actually make it all happen.
It turns out that you’re the lucky one. While the “Insta-famous” entrepreneurs of this world – like Craig Ballantyne, Bedros Keuilian, and Tai Lopez – basically had to forge their own paths to success, all you need to do is follow in their footsteps to start seeing success in your own Instagram-related ventures.
Now, this doesn’t mean that you won’t have to put in any work or effort in order to start seeing positive results; you definitely will.
But, since you’ll be following the guidelines of those who have already experienced massive success using Instagram to grow their business, you can focus on actually doing this work – without having to worry about whether or not things will pan out for you this time around.
But, Why Instagram?
Again, you probably have a ballpark understanding of just how ubiquitous Instagram is nowadays.
Still, let’s quickly hammer it all home:
As mentioned, Instagram has proven to be a major source of opportunity for businesses around the world:
- Over 25 million businesses are active on the platform
- 80% of “regular” Instagram users follow at least one business on the platform – with 200 million users visiting at least one business profile every day
- 60% of Instagrammers use the platform to discover new products or services
Finally – and most importantly, for our purposes – 75% of Instagram users take further action (e.g., comment, visit a website, etc.) after engaging with a post made by a business account.
So, like we said earlier:
While Instagram was, at one point, merely a platform for sharing pictures with your friends, it’s now a hotbed for consumer-related activities and engagement.
Needless to say, you definitely want to take advantage of the many opportunities Instagram provides your business.
How to Grow Your Business Using Instagram Marketing
As we’ve alluded to in a recent article discussing the entrepreneurial mindset, one of the main things to keep in mind as you start (or restart) your venture into the world of Instagram is that you simply will not experience “overnight success.”
This is because nobody does. The reason it seems like those “Insta-famous” entrepreneurs hit it big overnight is because their climb to the top was so gradual; nobody really took notice of them until they were king of the mountain.
At any rate, the point is that you aren’t going to be able to just start making money via Instagram from the get-go.
Since there are no shortcuts to the top, you aren’t going to find any “tricks” or “hacks” in this article. Instead, we’re going to take you through the process of building up a presence on Instagram in a way that makes it incredibly easy to start making money on the platform once you’re ready to do so. Once we reach this monetization tipping point, we’ll dig into the numerous avenues that will have opened up for you on Instagram and beyond.
Without further ado, let’s dive in.
The Fundamentals of Instagram Marketing
Before we start talking about the “on-the-ground” tactics you’ll need to employ when growing your business on Instagram, we need to go over the high-level, non-negotiable aspects of doing so.
By “non-negotiable,” we mean that you absolutely must follow these overarching guidelines in order for any of the other tactics we’ll be discussing to work. In fact, failure to follow these guidelines will essentially preclude you from having the opportunity to employ these ground-level tactics in the first place.
At any rate, as you begin your venture into the world of Instagram, you’ll need to follow these foundational guidelines:
Entrepreneur and host of The School of Greatness podcast Lewis Howes explains that the number one key to “doing social media right” is to be authentic.
While this piece of advice probably isn’t all that earth-shattering, and you’ve probably heard numerous people utter similar “words of wisdom” over the years, it’s important to take a step back and realize what “authenticity” really means, here.
“Focus on authenticity over perfection. People want to follow real people.”
When Howes says to “be authentic” in your endeavors (Instagram or otherwise), he’s not repeating some tired old mantra he saw on a motivational poster somewhere.
He’s reminding you that the people who will see your Instagram content are just that: individual human beings, with human emotions, goals, and dreams. If you treat your followers as faceless numbers (or, even worse, as dollar signs), you’ll never be able to forge an authentic connection with them – and will never be able to take your Instagram game to the next level.
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Just had an amazing time speaking at High Performance Academy for @brendonburchard !! If you saw my speech or have been to his event comment below and make sure to follow Brendon to learn more about his work! Also the Summit of Greatness is in less than two weeks! About to make an announcement tomorrow of our closing party performer who will blow you away!!! Get your ticket at Link in bio as this will be our biggest year yet in Columbus Ohio!!! Summitofgreatness.com
The cold, hard truth of the world of business in general is that nobody will care about you or your brand unless you’re providing value to them in some way or another.
Author of Early to Rise and The Perfect Day Formula, Craig Ballantyne, explains that creating valuable content will allow you to do more than create a following; it will allow you to create a movement:
“Offering valuable content turns people from mere followers to early disciples — people who are eager to reach out to you because they know how much value you offer in your daily Instagram content.”
Ballantyne backs this up directly on one of his latest Instagram posts:
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FACT: Everything on your IG needs to be for others. It’s not about YOU… instead, always be asking WIIFM (“What’s in it for me?”) from the other person’s perspective. • Because here’s the cold harsh truth… people don’t care about you… 😳 they want to be entertained, the want to get value, they want the minute they give you to matter… • Every message, every picture, every video has to be valuable to the other person… so no more photos of what you ate last night… no more pictures of where you had coffee… no more pictures of you staring pensively into the distance at some “cool” location… NO ONE CARES. • So here’s the deal… I’ve taught you a LOT of cool tricks, tips, and techniques in the last month to help you get better at video… so make sure you don’t waste this magic on topics that don’t talk to the viewer. • Day 29’s task is to make a valuable message as we wrap up the 30-Day Selfie Challenge. Make sure you’re more than just style, you must bring the substance too. Over to you! Bring the value and change someone’s life.👊 • #entrepreneurmindset #successmindset
Don’t create content that you find valuable; and definitely don’t create content just for the sake of creating content. Always, always have your target audience in mind.
Insane Growth founder Mitchell Harper also posts valuable content to his Instagram account, on a daily basis:
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I’ll bet $1,000 cash 💵 you don’t REALLY know what you’re selling 🎯 … or why customers buy your products/services… 🤔 . Watch the video to see what I mean, then tag an entrepreneur buddy who needs to hear this 👇👇👇 . . . #business #entrepreneurship #success #startup #money #millionaire #businessowner #smallbusiness #entrepreneur #success #hustle #motivation #stayfocused #successtip #successfulmindset #entrepreneursofinstagram #growthmindset #keytosuccess #begreat #entrepreneurmind #wealth #growth #10x #successquotes #marketing #leadgen #grind
Another lesson to take away from Ballantyne is the importance of consistently creating valuable content.
Case in point, his nine most recent posts on Instagram are from the past 48 hours:
There are two aspects of doing so, here:
First, you need to be consistent with the amount of content you post to your Instagram account. If you only post new content every once in a while, or “go Live” only when you feel like it, your audience is going to realize they can’t rely on you to continue providing the content they’d originally hoped for.
(Note: This does not mean you need to post a ton of content; it simply means you should stick to a rather regimented schedule of posting.)
Secondly – and more importantly – the content you post has to be consistent in terms of the value you bring your audience. In other words, you can’t assume that one inspirational, knock-your-socks off video is going to keep your followers engaged if you follow it up with three or four so-so images that don’t do all that much for them.
As Ballantyne explains, “If you create a rhythm, people will come to expect your presence and you will become an industry go-to.”
Remember how we said that over 25 million brands are active on Instagram today?
This means that you almost certainly have some direct competition – no matter what industry you’re in.
That said, you’ll need to do something that makes you stand out from the rest of the brands in your niche that are vying for your audience members’ attention.
Luckily, Instagram provides a variety of ways to reach out to your audience, such as the ability to create Live videos and ephemeral Stories (a la Snapchat). Additionally, the team behind Instagram is almost always preparing to roll out new features that will allow brands to get even more creative when developing new content.
We’ll get into the more specific ways in which to leverage these features a bit later on. For now, our point is this:
Instagram provides a ton of different ways to create and deliver content to your target audience. Make sure you take advantage of everything the platform has to offer.
Although you’ll be developing content strictly for the sake of your followers, it’s definitely important to keep in mind that your endgame for creating said content is to grow your business.
That said, you do want to set an internal goal for every single piece of content you post on Instagram. If you’re in the early stages of your venture, your goal will probably revolve around generating awareness and engagement; in the later stages, it’ll be about deepening your relationship with your followers, getting them to take further steps – and, of course, starting to generate some cash flow.
Remember: Never, ever post content for the sake of posting it. Not only will this turn off a decent chunk of your followers, but it also equates to a wasted opportunity to “wow” them on your end.
Now that we have the basics out of the way, let’s discuss how to start building a following of loyal individuals that will prove valuable to your company once you begin monetizing your Instagram account.
(Note: While we’ll be providing some examples of content “done right” throughout the rest of this article, our main focus will be on the tactics used within this content. We’ll leave the actual creation of this content up to you.)
Looking ahead to our endgame of making money and growing your business via Instagram, you’re going to want to get as many eyes on your profile as you possibly can in order to do so.
More specifically, you want to get as many interested eyes on your profile as possible.
That said, your first order of business will be to get the people who are already following you on your other social media pages to add your Instagram profile to their “following” list.
Travel guru Scott Eddy explains:
“My biggest platform is Twitter, and my most effective strategy was to drive traffic from other platforms to IG, which gave me my core audience, and it continues to work today.”
Now, it’s important to differentiate between cross-posting and repurposing content.
Cross-posting is merely posting the exact same content on your multiple social media channels. You actually want to avoid doing this – at least blanketly – for a couple reasons. For one thing, each platform is different in some way or another; what might “work” on Twitter will probably look out of place on Instagram, and vice-versa. Secondly, if you’re merely posting the same content on each platform, your followers will have no reason to check out your other pages in the first place.
Repurposing content, on the other hand, is the process of tailoring a single piece of content as appropriate for multiple platforms. There are a number of ways you can do this in order to drive traffic to your Instagram page, such as pinning a photo from an Instagram post to your Pinterest page, or creating a blog post based on a video you created on Instagram (and embedding the video within said blog post).
Additionally, you’ll also want to repurpose content you posted elsewhere to be posted on your Instagram account, as well. In turn, you can link to the new piece of Instagram content on the platform it was originally posted on, enticing your current followers to see what else your IG has to offer.
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While we probably don’t need to go too deep in explaining what hashtags are, let’s quickly go over how to use them to grow your following – as well as foster a sense of community among your audience.
Essentially, your goal should be to use hashtags that are pertinent to your niche, and that are used enough to attract a large audience – but not used so much that your images and videos drown in a sea of content.
Explains Cecile Blaireau of parenting blog The Frenchie Mummy:
“I am very careful with my hashtags. I only use ones specific to my niches and (that are) not overused, so that I can be in the top posts.”
Take the following post, for example:
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ROCHESTER – Have you ever been there? What did you like about it? 👸🌟 We visited the town and its castle with my mum as she stayed with us this week and we had such a blast! Baba loved his new dagger, pretending to be a Frenchie knight! 🐸 And moi? Feeling super glam with my fab @jujube_europe ‘s bag. This Vichy print is so pretty! And there are so many pockets and compartments! This is super practical! If you do not know this brand yet, check it out! It is mega stylish! . . . . . . . . . . #thefrenchiemummy #jujube #jujube_intl #jujube_pinklady #jujube_europe #changingbag #babybag #babyaccessories #mommyblogger #parentblog #kidsforreal #mumstyle #thedocumentarymovement #dresslikeamum #mumlife #babiesofinstagram #mumblog #notonlymama #thelifestylecollective #jj_its_kids #pixel_kids #letthembelittle #candidchildhood #pbloggers #parentingtheshitoutoflife #babyessentials #nappybag #diaperbag
While some of the hashtags used in this post are certainly rather common (meaning they’re highly competitive), others – such as #dresslikeamum – are less saturated. Sure enough, Blaireau’s post shows up among the most recent additions upon clicking this hashtagged phrase.
Also worth noting is that Blaireau uses the branded hashtag “#thefrenchiemummy,” which, upon clicking it, presents a collection of posts created solely by herself and her followers. Like a copyrighted slogan, a branded hashtag is a great way to enhance brand recognition among current and prospective followers alike.
Earlier, we talked about growing your Instagram following using your existing following on other platforms.
You’ll also want to consider leveraging other brands’ existing following as you grow your Instagram audience, as well.
Here, April Mae Parker created a sponsored post promoting Jasper’s Market.
To do so, you’ll want to partner up with some brands – as well as influential individuals – that operate around your industry (but aren’t your direct competitors, of course). You can create a mutually beneficial partnership with these entities in a number of ways, such as:
- Mentioning them in your content
- Getting them to mention your brand in their content
- Creating content for them to use on their pages
The main goals when partnering with brands and influencers are to find those whose audience:
- Overlaps with your target consumer
- Are actively engaged on Instagram as a platform
- Will find your content valuable and engaging
Whether you end up paying these outside entities, or come to some other mutually beneficial agreement with them, at the end of the day, all that matters is that you’ve added a ton of new followers who are highly likely to eventually become paying customers.
Finally, you may want to consider advertising directly on Instagram in order to expand your reach.
Instagram ads appear directly in your target’s feed, just as any other post – with the exception of being labeled as a “Sponsored” post.
Advertising on Instagram allows you to choose the type of audience you intend to target, enabling you to focus on different goals such as:
- Growing your following
- Redirecting your audience to your website
- Spurring sales
For those just getting started with Instagram in the first place, this option may be the best way to spur immediate awareness of your brand’s presence – and to quickly gain a decent following.
After you’ve gathered together a large group of like-minded followers, you need to keep them engaged for the long haul.
Failure to do so will make it impossible to take the final steps toward monetization that we’ll discuss in a bit.
That said, let’s take a look at how to make it happen.
We talked about this a bit earlier, but it’s worth diving a bit deeper into.
Simply put, if you create the same kind of content day in, day out, your audience is going to get bored fast. At that point, you run the risk of losing them as followers for good.
However, if you mix up the content you post on Instagram – in terms of topic, theme, and format – your followers will be consistently be champing at the bit to see what you come up with next.
Take a look at Bedros Keuilian’s six most recent posts on his Instagram page:
- Two posts focused on inspiring and motivating his followers
- Two posts promoting his book Man Up
- A repost of some awesome user-generated content (more on this in a bit)
- A “shoutout” post celebrating the hard work his behind-the-scenes team does to help him make his vision become a reality
Not to mention, he also has a number of IGTV and Story content posted to his page, as well.
If Keuilian posted only one type of content, there’s no doubt he wouldn’t have near the 71+ thousand followers he has today.
…I stand corrected…
As with all things content marketing, the goal of being present on Instagram is to get your followers to do something that furthers their engagement and deepens their relationship with your brand.
Like we talked about earlier when discussing intentionality, you need to have a clear-cut idea of what this “something” is before you invest any time, money, or energy into creating the content in question. Sure, said content might provide value to your audience, but if you’re not getting anything in return…well, that just doesn’t make much sense from a business standpoint.
Anyway, there are a number of Instagram-related actions you may want your followers to take, including:
- Liking the content
- Sharing the content with a friend
- Commenting on the topic in question
- Posting their own content featuring your brand
Or, you could simply build anticipation for future content and remind your followers to stay tuned, as Coastermatic does here:
In addition to these Instagram-facing CTAs, you also might decide to coerce your followers to your website, a specific landing page, or even to an individual product page.
While Instagram doesn’t allow direct links to be placed in captions of standard images or videos, you can include such links in your bio, in IGTV captions, and as “swipe up” CTAs in Live photos or videos.
Swiping up brings you directly to the product page for the t-shirt featured in the photo.
Similar to the way in which you mix up the type of content you create, you don’t want to use just one CTA all the time – especially if that CTA is asking your followers to make a purchase. While there will definitely be a time to press for a sale, let’s stay focused on creating engagement for the time being.
Note: You can only include links in your Instagram stories if you have 10,000 followers or more.
We talked about this earlier when discussing Bedros Keuilian’s Instagram page:
When your followers create a piece of quality content featuring you or your brand, you absolutely want to showcase it to the rest of your audience.
For one thing, celebrating the creator by putting their name (and their creation) in the spotlight is a surefire way to keep them engaged for a long time to come. Secondly, user-generated content acts as a form of social proof, in that the person who created it clearly cares enough about your brand to put effort into creating the content for others to see.
Co-CEO of Yotpo, Tomer Tagrin, lays it out plainly:
“It’s important to understand that, regardless of your business type, gathering user-generated content is a must in today’s world. It’s no longer a question of if you should use it. It’s a question of how you should use it.”
Hopefully, your content will generate a ton of initial engagement from your followers, who will leave comments in response to your call-to-action, or to the content in general.
It’s incredibly important that you reply to – or, at the very least, acknowledge – these comments in one way or another. If a follower asks a question or makes a comment that begs a response, be sure to get back to them as soon as possible; if their comment is more straightforward, and there’s not much more to say, simply “like” their comment and move on.
Notice how Lewis provides an additional, personalized CTA within his reply comments to keep the engagement moving forward.
The reason for engaging with your followers in the comments section is twofold:
For one thing, it keeps them engaged, and shows you truly listen to and care about them. If, on the other hand, you ignored your followers’ comments, it would be pretty obvious that you don’t really care about helping them – you just want their business.
Secondly, the more engagement a post gets on Instagram, the more likely it will be for the platform’s algorithms to push it to the top of your followers’ feeds. Basically, the longer you the keep the conversation going in the comments section, the more visible your content will be.
Okay, I said earlier I wouldn’t be sharing any Instagram “hacks,” but this one is pretty effective, and it isn’t sleazy in the slightest.
Basically, an Instagram “pod” is a group of individuals or brands who communicate via a private group chat, notifying each other when they post new content.
In turn, the other members of the pod will like and comment on the new content in an effort to jumpstart engagement among other audience members (and get the content noticed by IG’s algorithms).
As with influencer marketing and other such partnerships, this must be done in an authentic manner; you definitely don’t want to generate spammy or obviously fake comments, as your followers will quickly catch on to what you’re doing.
That said, your pod(s) should be filled with like-minded individuals who you actually know, and who actually care about your brand.
As Stephanie Gilbert of Small Talk Social explains:
“I don’t see it as unethical if you’re creating or joining an Instagram pod filled with people you’d actually engage with anyway.”
…or, more ideally, get them to slide into yours.
Ballantyne often tells his followers to shoot him a message with two vital pieces of information:
- Where they currently are (in their business and/or professional life)
- Where they want to be
At this point, those who are serious about giving Ballantyne their business basically jump at the opportunity to lay everything out in front of him.
While he advises that you engage a bit further with your potential clients before talking money, it’s almost a sure thing that the conversation will eventually steer toward a sale.
While this process essentially works the same as the process of selling via email, Ballantyne believes the Instagram DM conversation has one major advantage:
“It’s far more personal, and gives you the opportunity to shape the conversation in a much more effective way.”
I know, I know.
Finally, we’re going to talk about some of the most effective ways to actually make money from your presence on Instagram. Again, though: none of this would be possible if you didn’t first work on building a loyal and engaged following of potential customers.
At any rate, let’s dive in.
For those who sell physical products, making money via Instagram has never been easier.
Thanks to the relatively new ability to make your posts “Shoppable,” you can now create content that points your followers directly to specific product pages on your website.
The process of making your Instagram posts “shoppable” is rather simple, as long as you have an e-commerce website and a product catalog on Facebook. Basically, you need to connect these two accounts with your Instagram Business account, and you’ll be able to begin tagging your products in your new photos and videos on Instagram moving forward.
As for the effectiveness of creating “shoppable” Instagram posts:
- Spearmint LOVE has seen an 8% increase in revenue, as well as a 47% drop in cost-per-purchase
- TYME has seen a 44% increase in web traffic, specifically attributed to the brand’s shoppable posts
- Lulus attributes more than 100,000 site visits and 1,200 sales to its shoppable posts
So, again, if you sell physical products of any kind you absolutely need to be using Instagram to help you do so.
We alluded to this when discussing Craig Ballantyne’s use of Instagram DMs to engage further with prospects and work toward sales.
Again, you don’t want to start out on Instagram blatantly promoting and selling your services. But, once you’ve grown a large enough following, and have proven to your audience that you’re number one concern is their success and/or well-being, you absolutely should use the platform as you would any other marketing channel.
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3 MISSING LINKS holding you back from hitting the next level in income, impact , and influence go like this: • 1. Outside Eyes 👀- You are too stuck in the weeds and you can’t see the forest for the trees. Listen, when you are caught up in your day to day of putting out fires 🔥, you can’t see the huge opportunities in your business and so you’re leaving money on the table. Outside eyes see what you can’t, and will find the hidden profit 💵 centers in your biz. • 2. Setting a Higher Bar – You’re setting your goals too small, and not dreaming big ✈️ at all. You’re living in your little comfort zone, unready to leave your little bubble. But with a fixed mindset you’ll never grow. It’s time to raise the bar, and that only comes from playing up a level in life and putting yourself around people that think BIG. • And most importantly… • 3. Accountability to Someone that You Deeply Do NOT Want to Disappoint- This is the Magic that enables you to Move Mountains. It’s the secret ingredient for success… but so many people miss this simple factor for winning in the game of life. . • Please, please, please get these 3 major keys 🔑 unlocking the closed doors in your life right now so you can open up your world 🌎 to more abundance, and the life that you desire and deserve for how hard you work. • Are you ready for more success and after results? Say YES! I can’t hear you! I said say YES! YES!!! • I love it. You’re ready. I’m ready. Let’s do this. Send me DM so we can get you Outside Eyes, Raise Your Inner Bar, and give you the Deep Accountability you need to get to the next level in life.👊
However, this doesn’t mean that every post you create should be promotional in nature; in fact, most of your Instagram content shouldn’t be. A good rule of thumb, as described by Social Media Examiner, is that only two of every nine pieces of content you post on Instagram should be promotional (with four of them focusing on providing value, and the remaining three focused on engaging with your audience).
By keeping the amount of promotional content you post to a minimum, and continuing to provide valuable content free of charge, you won’t run the risk of annoying or alienating your followers – and will still catch the eye of those serious about becoming paying customers.
Earlier, we talked about partnering up with influencers to generate some awareness of your brand’s presence on Instagram.
Once your presence is know, you can become an influencer yourself – and can make a ton of money in the process. While there’s no hard-and-fast rule, here, research shows that brands will typically pay $1,000 per every 100,000 followers for a single post.
Love her or hate her, just one of her branded posts could pay off your mortgage…
But the amount of money you can charge per post doesn’t just have to do with numbers. In fact, engagement is much more important – especially if you have a very niche following. Even if you “only” have 10,000 or so Instagram followers, other brands may still consider you to have potential as a micro-influencer – as long as those 10,000 followers are dedicated fans of your brand and the surrounding industry.
While the best-case scenario is that companies start reaching out to you offering to pay you in exchange for a sponsored post, you may have to do a bit of outreach in order to get the ball rolling.
There are a number of platforms that can help you find brands looking for influencers such as yourself, or you can get started by reaching out to small businesses in your niche that may benefit from some exposure on your Instagram page.
Once you begin landing influencer gigs, your Instagram profile will essentially become your influencer portfolio. The more sponsored posts you create, the more clear it will be to brands that you’re in the “influencer business” – making them more likely to reach out to you (instead of you having to do all the legwork). At this point, it’ll just be a matter of hammering out the logistics with every new brand you work with.
This tactic goes along with working as an influencer, in that you’ll be using your Instagram account to promote other brands in exchange for cash.
However, instead of creating branded content (or reposting content created by a partner brand), there are a number of ways you can use your Instagram account as a digital billboard of sorts.
You have a few options, here:
- Promoting a brand’s Instagram account or website within your Instagram bio
- Promoting a brand’s account within your Stories or IGTV episodes
- Allowing a brand to “take over” your Instagram account for a period of time
While the first two tactics are rather straightforward, the third option is worth diving a bit deeper into.
When allowing a brand to take over your Instagram account, you essentially give them full control over the account – allowing them to post new photos, videos, and Stories, and to go Live on your account. This, of course, will enable your partner brand to gain visibility among your follower base.
Often, takeovers are done as a mutual tradeoff (that is, two non-competing brands will switch accounts for a 24 hour period, with no money being exchanged), you certainly can offer to host takeovers on your account in similar fashion to your influencer marketing tactics.
As Gary Vee explains:
“At its core, the behavior behind Instagram Story takeovers is about deepening relationships, gaining exposure, hacking distribution, and raising awareness. And, the reason why they work is because they are a true win-win situation. That’s why they’re great—it’s all about value exchange.”
With so much value inherent to takeovers, you should easily be able to make some extra revenue renting out your Instagram space to brands in need.
While your original goal for growing your Instagram following was to gain some major visibility for your brand and engage with prospective customers, once you’ve actually made this happen you’ll have yet another skill to add to your resume:
Instagram growth hacker.
You’ll be able to use your massive following of engaged Instagrammers – coupled with your growing portfolio of Instagram photos and videos – as leverage should you decide to do some consulting as a side hustle.
Needless to say, what could start as a way to generate some quick cash to invest back into your main business could easily become a viable business all on its own.
Since your accomplishments on Instagram will speak for themselves, you’ll easily be able to charge advanced rates for any consulting work you do – potentially making upwards of $100-200 for a mere hour of your time.
Whew. We packed a lot into this one, didn’t we?
It’s fitting, though, considering that the process of getting your Instagram account to the point of monetization isn’t something that’ll happen overnight.
But, as with all things in the world of business, the major rewards you’ll reap one you reach that upper echelon – monetary and otherwise – will absolutely be worth it in the end.
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