If you’ve read my post on the life and career of Grant Cardone, then you know two things are for certain:
- The man knows how to make money
- He knows how to make his money work for him
As successful as he’s been, Cardone is always willing to share no-frills advice and words of wisdom with anyone willing to listen.
And, as Cardone explains, the advice he gives others is advice he has taken himself—so it only makes sense to listen to what he has to say.
With that in mind, we’ve compiled a list of Grant Cardone’s most inspirational, motivational, and practical quotes to help guide you on your path in business and in life.
By his early twenties, Cardone had:
- Lost his father at the age of 10
- Become addicted to drugs
- Checked into and completed rehab
By his 30th birthday, he had become a millionaire.
Did Cardone put a ton of work and dedication into making this transformation?
Absolutely—and that’s the point:
If twenty-something Cardone had assumed his current reality was his permanent reality, he very well may have stayed in a bad place his entire life.
Instead, he became the master of his reality by channeling his potential into his work as a car salesman—which is exactly where the success story of Grant Cardone begins.
For Cardone, money is a means to achieving greatness—not greatness in itself.
In other words, Cardone doesn’t care about having money. He cares about what he can do with the money he makes.
Cardone believes that “cash flow…is financial freedom.”
And it’s true:
The more money you have coming in, the more value you’ll be able to produce. It’s in creating this value, for yourself and for others, that your higher purpose lies.
Throughout Cardone’s books, blog posts, and other content, he often returns to the importance of being an active participant in life.
More specifically, he talks about the dangers of remaining a passive spectator while others continue to increase their lead. In fact, Cardone warns that big-money corporations actually want you to remain passive, so that true success is always just out of your reach.
Here, Cardone advises his audience to take control of their lives, and in doing so take control of their own destiny. By becoming the active driver of your life, you can both create your own definition of success and do what it takes to get there.
Another theme that weaves its way throughout Cardone’s content is the idea of seeking out uncertainty—and heading directly towards it.
Of course, this goes against pretty much everything in our nature. After all, if you’re in your comfort zone—physically or metaphorically—nothing bad can happen to you, right?
Well, not much good can happen either.
This is why Cardone and other successful entrepreneurs are able to set themselves apart from the rest of the herd:
They push back against their human nature, and actually thrive on being uncomfortable.
While others fail to grow due to self-imposed limitations, Cardone all but guarantees his own success by going past his own comfort zone—a place where only a successful few ever venture.
Cardone lays it out pretty simply:
There will always be haters and naysayers, in business and in life.
You’ll have people who think you’re a phony. You’ll have people who think you’re a ripoff. And you’ll have people who just really don’t even understand what you actually do.
And…you’ll also have people hate you for no reason at all.
The only time you won’t have all this is if you’re not big enough for people to care about you.
Looking at Cardone’s words another way: If everyone in your audience loves you, your audience is too small. While expanding your audience will lead to more haters, it will also lead to more loyal followers—who will eventually outnumber and silence the haters for good.
As most successful entrepreneurs are apt to do, Cardone puts a positive spin on receiving criticism—even when it may be damaging to your ego.
Essentially, Cardone’s point is that those who criticize you do so because they in some way, admire what you’re doing.
(Like we said above: if they didn’t care, they wouldn’t say anything at all.)
In some cases, your critics actually will mean well: They want you to succeed in your venture, and are providing actionable advice to help you along the way. Once you get it right, these former critics will easily become your admirers.
Regarding the trolls and naysayers, Cardone advises that you simply continue on your path to success—and keep improving until they have nothing negative left to say about your brand.
As Cardone says, “Massive success is the best revenge.”
Here, Cardone puts a bit of context behind Alec Baldwin’s famous “Always Be Closing” mantra.
As Cardone sees it, selling a customer on a product and selling them on a purchase are two different things:
When selling a product or service, your focus is on convincing the customer of the value it will bring to their lives. When selling a purchase, the focus is on convincing them your product or service is worth spending money on.
This is why Cardone talks about bridging the gap between selling and closing:
Your audience could very well think your product or service is incredible and highly valuable. But, if they aren’t willing to spend their hard-earned cash on it…well, it really doesn’t matter how “awesome” they think it is, does it?
Having written books such as Sell or Be Sold and Sell to Survive, it’s no secret that Cardone knows that being able to sell is vital to success in today’s modern world.
This “selling” doesn’t just happen in business; it happens everywhere throughout our lives. Whether you’re selling a product, an idea, or your own talents, you need to know how to approach the situation to convince others to hop on your bandwagon.
Some sales earn you money. Others get you commodities. Still sales simply involve getting your point across—and hopefully changing the minds of those around you.
Whatever the commission, it was your ability to sell that allowed you to earn it.
Cardone believes that failing to properly invest your time and money is a self-fulfilling prophecy.
That is, if you don’t invest your time and money—and do so wisely—you’re all but ensuring you’ll have less of it in the future.
In terms of money, Cardone is heavily focused on investing back into his businesses. From the beginning of his career, Cardone saw income and revenues as a means to further growth, not just money in the bank.
Regarding time, Cardone talks playing the long-game: The more time you invest into your business and financial success early on, the less time you’ll have to spend doing so once things explode. In turn, you’ll have more time to perfect your ventures and pursue others—all while everyone else is complaining about being “too busy to start a business.”
Cardone goes beyond talking strictly business, here, and makes a point that hits home for anyone, in any walk of life:
Investing in yourself is the only way to achieve what you’re truly capable of.
And the only way to discover what you’re truly capable of…is to put in the effort to find out.
The thing is, if you continue to invest in yourself, you’ll always be capable of doing more. Though you may hit some bumps along the way, the only time you’ll truly hit a wall is when you stop investing what’s needed to press forward.
Invest in yourself, and greatness will follow.
Despite losing his father at the young age of ten, Cardone often credits the man for passing on his love of real estate over the first decade of his life.
As the story goes, Cardone’s father would bring him around town to check out various pieces of property—a pastime that would eventually blossom into a multimillion-dollar empire.
Although Cardone’s time with his own father was cut short, he has since started the Grant Cardone Foundation, helping to connect fatherless children with mentors looking to provide the guidance they need in life.
As for his own ventures into fatherhood, Cardone lives by the rule we mentioned earlier:
After all, what good is a multimillion-dollar empire if you don’t have a relationship with your kids?
Grant Cardone leads by example, plain and simple. Hopefully these quotes have given you the inspiration you need to keep moving forward and to better your life while helping those you care about the most.