|Born:||March 21, 1958|
|Birthplace:||Lake Charles, LA|
|Source of Wealth:||Books, Sales Training & Real Estate|
If you ask Grant Cardone what his net worth is, you might be met with an eye-roll—and an explanation.
In an interview with Jarrod Glandt (President of Cardone Enterprises), Cardone points out that tracking net worth is, for all practical purposes, a vanity metric.
“Anybody that’s got their net worth on a statement has a fragile ego…If you’re tracking your net worth on a day to day basis and not cash, you are highly confused.”
For Cardone, it’s not about how much he’s worth; it’s about what he can do with the money he has.
“I can’t spend it,” Cardone explains. “I just want to produce.”
And, well…produce he has.
Cardone’s success story begins with him making a decent living as a car salesman—while investing his earnings into his first real estate venture.
Cardone immediately saw real estate for what it was: a safe haven for his earnings as a salesman, and eventually as a consultant.
While his initial investment property—a single-family building—failed, the lessons he learned set the foundation for what would ultimately become a real estate empire.
But, before his empire grew to what it would eventually become, Cardone ramped up his earnings through his consulting business aimed at auto salespeople, marketers, and manufacturers.
His proven track record in the auto industry easily made him a “go-to” person for dealerships looking to improve their sales numbers.
“I do what I tell people,” says Cardone. His message is simple: He’s experienced success doing what he does, so you should probably listen to what he has to say.
(And his advice is clearly on point. Otherwise, he wouldn’t be able to get away with charging $15,000 for a 1:1 consulting call.)
As his consulting business flourished, Cardone once again had enough cash on hand to dive back into the world of real estate.
This time, he set his sights on a multi-family property, thus creating multiple streams of income from a single investment.
From there, Cardone was easily able to purchase another property…and another…and another.
It was from these successful ventures that Cardone Capital was born.
Though Cardone didn’t initially think real estate would be his main gig, it soon became clear that it was the right path to take.
As Cardone himself admits, his real estate holdings may very well amount to around $1.4 billion. They span from Florida, Georgia and Alabama to Texas, Arizona, California and other states.
His largest acquisition came in 2012, when he purchased multiple apartment complexes in a single transaction to the tune of a cool $58 million.
Today, Cardone Capital exists to allow investors to get in on the ground floor with Grant on his next venture—and build up their passive income.
This year, Cardone will be hosting the third annual 10x Growth Conference, where he and a number of successful entrepreneurs, marketers, salespeople, and pop culture icons will speak on a variety of topics, such as:
- Creating multiple streams of passive income
- Scaling your business and ramping up earnings
- Integrating your business into your life, and vice-versa
The 2020 10X Growth Conference is selling out quickly, and VIP tickets (priced at $20,000) have already sold out completely.
Of course, Cardone also offers his speaking services throughout the year, taking in upwards of $100,000 per engagement, depending on the scale of the presentation.
Suffice to say, Cardone would likely be making a decent living off of his speaking side gig, alone.
Those interested in checking out Cardone Sales Training University can do so for free on a temporary basis.
Once the trial period is over, users must pay a premium for Cardone’s training videos—but they’ll have a lot to choose from.
Cardone TV’s entire library is available free of charge, with premium, in-depth videos being offered at Grant Cardone Training.
Though Cardone hasn’t exactly disclosed how much he brings in via premium fees and ad revenues, it’s safe to say his library of informative and engaging content provides its fair share to his empire.
In addition to his conferences and video content, Cardone has also authored seven top-selling books, as well.
The 10X Rule lays out what is essentially Cardone’s number one maxim:
The only way to guarantee success is to outperform your competition ten times over.
As Cardone explains, living the 10X rule takes luck out of the equation by acting as a failsafe of sorts.
When you consistently outperform your competitors by a wide margin, you’ll still be way ahead of them even if you hit a string of bad luck.
(And, of course, you’ll always be prepared to take advantage of upswings when they come around, too.)
Here, Cardone lays out his entire approach to real estate investing—which, as we’ve covered, has proven to be quite successful.
In this book, Cardone teaches rookie and experienced investors alike how to use real estate to:
- Protect capital earnings
- Pay down debt
- Use appreciated value to create further value
At just 121 pages, this crash course in real estate investing will help you build the foundational knowledge you need to build a portfolio that’s always increasing in value.
As the title suggests, you have two options in life:
To constantly be sold to, or to be the one doing the selling.
While this certainly holds true in the world of business, it also applies to life, overall. By mastering the art of selling, you’ll never fall for the games or tricks others may try to play on you—and will never get taken advantage of again.
What’s more, you’ll know exactly how to approach others to communicate the importance of your message—and to always achieve the outcome you desire.
With the momentum you gain from consistently finding wins in life, you’ll easily be able to continue growing and experiencing new opportunities for growth.
In continuing with the theme of winning, The Closer’s Survival Guide is all about getting to “Yes.”
Whether it be a sale or conversion, or a more personal affirmation or win, Cardone will teach you what it takes to get others on board with whatever you have in mind.
Here, the focus is on getting buy-in from the right people, who will help pave the way for your idea or goal to become a reality. It’s about aligning perspectives, allowing those around you to see how you see things—and to use this as leverage to bring them over to your side.
It’s not about tricking or coercing them, either. It’s about eliminating all the risks, hesitations, and other hangups they may have—making their decision to come aboard an absolute no-brainer.
Cardone’s outlook is simple:
If you’re not putting your all into everything you do, there’s no point in doing it.
At the very most, you’ll make some kind of progress—but you’ll eventually end up settling for much less than you could have had with a bit more effort.
(Again, this goes for all areas of life, from business and entrepreneurship to relationships and your health.)
Be Obsessed or Be Average is a call to action for entrepreneurs, salespeople, and anyone in between to become wholly committed to the things that matter in their lives. Then, and only then, will you be able to realize what you truly deserve.
If You’re Not First, You’re Last: Sales Strategies to Dominate Your Market and Beat Your Competition
Though it’d been said by the great RIcky Bobby years earlier, the words remain true:
If you’re not first, you’re last.
As Cardone explains in The 10X Rule, the only way to guarantee that you stay ahead of the pack is to stay way ahead of the pack.
If you’re somewhere in the middle, you’ll be susceptible to economic downturns, uncertainty, and a variety of other factors that could destroy your business in no time.
When you’re way out in front, though, it will be easier to stay the course when things get rough.
In the meantime, a good amount of your competition will be swept away in a sea of uncertainty—making it even easier for you to maintain your position at the head of the pack.
Akin to The Closer’s Guide, Sell to Survive is all about communicating your ideas and goals in a way that makes your offers irresistible.
Whether you’re selling a product or service to a client, or selling a colleague, friend, or loved one on a business or personal venture, you need to know how to pique your audience’s interest and get them invested.
By learning how to paint your intended outcome as the best outcome for the scenario at hand, you’ll always be able to get what you want—and bring success to all others involved, as well.
Like we said, though Cardone’s various holdings and ventures almost certainly put him over the billion-dollar mark, that’s not what’s important to him.
What Cardone cares about is having the cash flow to continue investing into his multiple ventures—and allowing the earnings these ventures generate to speak for themselves.
To be sure, Cardone could have retired years ago—he simply doesn’t want to.
“If you gave me $2 billion right now, I’d be at work tomorrow.”
Talk about living by your own 10X rule…